MY ROLE: Social MEDIA manager

ABOUT THE BRAND: Waveform Social works with you to optimize every podcast episode recorded for maximum impact and impressions across various channels! Our strategy centers on short-form videos, including TikToks, Instagram Reels, YouTube Shorts, and Pinterest Idea Pins. We’re here to set your podcast apart from the 2.4 million other shows to choose from (really, there are that many out there)!

DURING MY TIME AT WAVEFORM SOCIAL, I refined the company portfolio across social media platforms (Instagram, TikTok, YouTube Shorts, Pinterest) by sharing projects from clients like Lauryn Bosstick*, Valeria Lipovetsky’s Not Alone Podcast, Recovering From Reality, The Dream Bigger Podcast*, Raw Beauty Talks Podcast, Catt Sadler, CLEARSTEM*, and more. I worked directly with the founder to come up with innovative series and content ideas to help small to mid-sized podcasters build their followings organically on social media. I was responsible for creating all social media graphics* for weekly posts, caption copywriting and hashtag strategy, and selecting key portfolio projects to be posted across channels.

*In collaboration with The Current Agency

**Please note I did not create the original Waveform brand standards, and some templates were pre-existing before my start date.